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Your insurance policy against creasing, fading and dull eye shadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.
We set out to create an eye primer that would allow you to wear your favorite eye shadows from coffee to cocktails with ease.
Formulated with an essential blend of skin-loving ingredients – plus an easy-blend doe-foot wand for seamless, professional application – this translucent eye shadow primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to help keep shadows smooth, waterproof and lasting as long as you do!
STEP 1: Apply a pea-size amount on the eyelid using the doe foot applicator.
STEP 2: Then, blend using a clean fingertip or a flat shadow brush from lash line up to the brow bone.
STEP 3: Allow to for Shadow Insurance Eye Shadow Primer to dry, then blend shadow effortlessly on top.
STEP 1: Apply a small amount of Shadow Insurance Eye Shadow Primer using a clean fingertip or a flat shadow brush.
STEP 2: Follow with eye shadow, eye liners, and mascara, if desired.
STEP 1: Pick up your choice of eye shadow with a clean ring finger.
STEP 2: Place a drop of Shadow Insurance Eye Shadow Primer to the center of the ring finger with eye shadow and massage ring fingers together to create a liquid eye shadow.
STEP 3: Quickly sweep along the eyelid! Build intensity by layering eye shadow on top!
Shadow Insurance 24+ Hour Eye Shadow Primer + Blue Light Defense INGREDIENTS: Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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I Love It
"Shadow Insurance 24-Hour Eye Shadow Primer is fantastic! I tested this product by wearing my shadow for 11 hours and I was very impressed with the fact that it looked exactly the same right before I took it off as when I applied it. I liked how the product was slightly tinted which helped to even out my skin tone."*
- Stephanieg274
WATCH NOW
NEW! Makeup Insurance
Lock down makeup for 18 hours
Makeup Insurance Setting Spray
It hydrates & refreshes skin, helps defend against blue light damage
COMPLETE YOUR LOOK
Shadow Insurance 24-Hour Eye Shadow Primer is waterproof and fights breakthrough oil to ensure smooth eyeshadow that lasts as long as you do!
Shadow Insurance 24-Hour Eye Shadow Primer guarantees to keep your eyeshadows bright and color true.
Yes, Shadow Insurance 24-Hour Eye Shadow Primer fights breakthrough oils on your eyelids to ensure 24-hour eyeshadow wear.
Shadow Insurance 24-Hour Eye Shadow Primer can be used with both powder and cream eyeshadows. After application, allow to dry then blend your eyeshadows effortlessly on top.
Shadow Insurance 24-Hour Eye Shadow Primer performs like a dream during physical activity. It fights oils and is waterproof to ensure a gorgeous eye looks regardless of the situation!